THE CHALLENGE

Le Logis-Floréal is an iconic Public Service Housing Company located in Watermael-Boitsfort, seeking to modernize its visual identity while preserving its values and the sense of community that unites its residents. The challenge was to propose a simple, accessible, and unifying rebranding capable of strengthening the bond between inhabitants.

THE SOLUTION

We designed a new visual identity in line with Logis-Floréal’s DNA, highlighting its warm and collective spirit. Through a clean and meaningful design, we reinforced the sense of belonging and revitalized community life within the garden city.