THE CHALLENGE

How to communicate about the delicate topic of the AG life insurance?

THE SOLUTION

Development of the « Let’s talk » concept: a multi-channel campaign, triggering dialogue in the form of conversations about daily life and comfort, with the conclusion « What if you disappeared tomorrow? ». CTA: Ensure a future for your loved ones by subscribing to the AG life insurance.

THE RESULTS

60% additional traffic
30% of sales increase