THE CHALLENGE

How can we effectively raise awareness of AG Insurance’s Future Life Protection product?
How can we communicate, in an emotional and memorable way, the importance of financially protecting the people we love?

THE SOLUTION

Touch Agency created a powerful story brought to life through a film showcasing moments of tenderness and connection between loved ones.
The film highlights how these precious moments can vanish overnight, but also how Future Life Protection offers financial security and psychological support to those left behind in the event of premature death.
A sensitive and universal approach built around one message: love never disappears.

THE RESULTS

A one-minute film broadcast in full on social media and on television.
A significant increase in product awareness and a rise in broker enquiries for Future Life Protection.