How to highlight the impact of paper DM for bpost ?
By making the reach 100% funky!
To promote that paper DM still has an impact,
bpost and Touch asked the Magician to create the song “Le reach, c’est chic”.
Which was distributed on 45 RPM vinyl and NFC postcards to media and advertising agencies.
But not only!
The campaign included the platform with statistics & web tools, animated videos, folders and interviews
orchestrated by our quizz master Serge De Schryver from Media Marketing.
800.000 SOME impressions
More than 4000 minutes spent on the site