THE CHALLENGE

Raise awareness among all cat owners in the Brussels region about the obligation to sterilize their pets.

THE SOLUTION

Develop a strong and simple concept featuring a cat wearing a gangster hood. This concept reinforces the main message “Is your cat an unwitting criminal?” The campaign is adapted for social media and prevention material, translated into 10 languages, for veterinarians, municipalities, and animal shelters.

THE RESULTS

2.155.344 Reach
12.092.150 views
20.117 clicks