THE CHALLENGE

How to accompany Pierret in the development of an alternative solution to Batibouw?

THE SOLUTION

Creation of the « Customized Weekends » concept. 360° campaign in Belgium and France developed through different media: Landing page, pop-up site, social media ads, flyers, totem, display & POS.

THE RESULTS

65% of commercial transformation
+220% of transformation during the “Customized Weekends” VS Batibouw
52K sessions on the website