THE CHALLENGE

Change the perception of Hairdis among consumers by expanding its accessibility, as the brand is often seen as reserved for professional hairstylists.

THE SOLUTION

Develop a strategy centered around an inclusive vision. Touch Agency designed a campaign highlighting the diversity of Hairdis products and demonstrating that professional results are within everyone’s reach. Engaging content on social media, activations for new store openings in the Benelux, and a refreshed visual identity for Hairdis that reflects its accessibility

THE RESULTS

2.578.214 Reach
18.323.770 views
124.732 clicks