How to accompany Pierret in the development of an alternative solution to Batibouw?
Creation of the « Customized Weekends » concept.
360° campaign in Belgium and France developed through different media: Landing page, pop-up site, social media ads, flyers, totem, display & POS.
65% of commercial transformation
+220% of transformation during the “Customized Weekends” VS Batibouw
52K sessions on the website